A financial planner or personal financial planner is a
practising professional who prepares financial planning for people covering
various aspects of personal finance which includes: cash flow management, education planning, retirement planning, investment planning, risk
management and insurance planning, tax planning, estate planning and business succession
planning (for business owners). One of the key objectives with which a financial
planner works is to provide inflation and risk adjusted returns for its
clients
The work engaged in by this professional is commonly known as personal
financial planning. In carrying out the planning function, he is guided by
the financial planning process to create a financial plan; a detailed
strategy tailored to a client's specific situation, for meeting a client's
specific goals. The key defining aspect of what the financial planner does is
that he considers all questions, information and advice as it impacts and is
impacted by the entire financial and life situation of the client.